Saturday, 25 December 2010

Helping patients make the right choice of medical tourism

More and more people are using online assessments to make decisions about the products and services that they purchase. Consumers across the world want to hear from "people like me" before making a decision about which product or service to buy. TripAdvisor became the first place that many people visit when they are planning a vacation or book a hotel.


Therefore, tourists doctors would benefit from hearing about the experiences of others who traveled abroad for treatment? Undoubtedly, Yes!.


The Web is now the first place people look for clinics and hospitals research online before deciding where to go. Choose a doctor, hospital, or operation is a big decision and the views more that a patient can collect, the more secure, they feel with your final choice.


The philosophy of our business online is "helping patients make the right choice." That's why we launched just treatment abroad Ratings and analysis to provide patients with the "word of mouth" that will help them make the right choice of service desk doctor, hospital or clinic. We know from other areas of industry:

63% of consumers are more likely to purchase a vendor, if you have ratings and reviews.
77% of online shoppers use reviews and ratings when buying.
82% of people who read reviews said that their purchasing decisions are directly influenced by those reviews.

But how much confidence they can place people in reviews of these services? An agency desk doctor, hospital or clinic, physician or dentist may be tempted to anyone:

Create a fake review to promote your own service.
Create a fake review damage the reputation of a competitor.

We chose BazaarVoice as partner to our system of ratings and comments because of its ability to identify false reviews through algorithms that run review submissions, trace IP addresses of the reviewers, validation of email addresses and the experience of BazaarVoice moderator thousands of reviews for large customers each month.


We also warned customers and health care providers that any attempt to influence our reviews will result in immediate removal of reviewing all content.


Let's see how treatment abroad Ratings and analysis develops over the next few months. But we're sure will help potential tourists doctors to differentiate between the good and bad in terms of providers of services of medical tourism.

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