Thursday, 23 December 2010

Budapest: the capital of Europe dental

A recent visit to Budapest, the "capital of Europe dental" made me consider the perception of medical travel. Many people think that if you are traveling abroad for treatment, because it is much cheaper, then the default services may in no way you'd expect on their domestic market. Dental treatment providers of Hungary offer a strong contradiction with this perception. I was talking in the lounge, business trip in Budapest in a session dedicated in dental tourism, organized by the Association of leading Hungarian Dental Clinics.


Aware of the number of new entrants on the market of dental dentist Hungarian tourism is eager to maintain its position as market leader. They also are keen that the Board of tourism and Hungarian Government to take note of your success and provides support for the dental tourism sector.


Hungary was one of the first countries to explore the health needs of neighbouring countries and encourage patients to cross borders for treatment. Became common in patients Germans and Austrians to travel to Hungary for dental treatment in particular and dental Hungarian thrived border towns and villages. When we launched treatment abroad five years ago, was to some extent, a response to requests for Hungarian dental clinics to increase your profile in the market of health services of the United Kingdom. Having succeeded in attracting large numbers of patients German and Austrian, Hungarian clinics have been spreading their wings and seeking to promote its expertise in other markets. Now, the Hungarian dental clinics and services represent the largest segment services in treatment abroad.


The Hungarian dentist tourism market is one of the notable successes medical tourism market worldwide. In Budapest, formed the Association of Leading Hungarian dental clinics. The Association represents the interests of seven significant players in the business tourism dental:


The Association has some clearly defined criteria for membership. For example:

The practice must employ a minimum of ten dentists/oral surgeons. The practice must be equipped with a minimum of 5 modern dental medical operating units. The practice must place a minimum of 1000 dental implants per year. The practice must provide x-ray intra-oral and digital. The practice must ensure that all the work of professionals in the industry recognized protocols, including clinical governance and undergo assessments and regular internal audits clinics.

See the full list of membership criteria ALHDC code of good practice.


The number of foreign patients who are going through these seven clinics is disconcerting. Members of the Association perform treatment sessions about 75000 per year. About 60% of them are for tourists dental. The implant Center alone inserts about 1800 dental implants annually. Each clinic has dedicated multilingual team and cars and drivers for the carriage of international patients.


Despite established markets such as the United Kingdom, Ireland and Scandinavia provide most patients, new opportunities are developing in France, Italy and Russia. Visited three plants-ImplantCenter, Kreativ Dental and Vital Europe. Each has a different approach for marketing their services. Whereas Europe Vital focuses on UK patients and provides the means of treatment in London and Manchester and consultation, Kreativ depends on their agents abroad to convince patients of its quality of service and flies direct patients to Budapest without prior consultation. Dental ImplantCenter also has offices in Dublin and London.


Expertise and the extension of dental services on each individual clinic is quite something. Each clinic has about eight to ten dentists employed by the clinic, some general dentists and some with specialty areas as implantology or orthodontics. All three clinics have extensive dental laboratories site, owned and operated by own clinics.


There are few private dental clinics in the United Kingdom that can match the set of plants thes dental in Budapest. The challenge for Hungary is how it maintains its lead in dental tourism sector. New competitors entering the market, such as Croatia, Czech Republic and Slovakia, some prices even lower than those in Hungary. The challenge for these new competitors dental tourism is how they match the standards of "dental capital of the world".

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