The Autumn is the season of Conference, and it seems that medical tourism is becoming the most talked about it in the Conference platform. Three years ago, there was little interest in this area, but in 2008, it seems that every company events and Association jumped on the bandwagon Conference.
In recent weeks, I watched the World Congress of health tourism in San Francisco, the Conference of health tourism development in Vienna, the health tourism show in London, the global health Conference in Dubai and spoken on medical tourism for a UK NHS management meeting and Convention Healthcare Cerner in Kansas. My colleague Philip Archbold spoke during the Indian medical tourism Congress in Chennai. Coming ...I'm approaching international travel Conference in Korea and speak at a meeting of the Council of health promotion Cyprus.
Then I became a bit of a "medical tourism Conference groupie ....
But he asks the question: do we need all these events, and they are really worth?
In my previous company, one of the main activities was event planning and management. many of these events were within the health sector. So I have some knowledge about what makes a good event and what can go wrong. Being an attendee/speaker/delegated these events medical tourism has been an eye opener. Frankly, compared to other industries most of them aren't delivering goods.
Where he's wrong?
Here are my top ten recommendations for event organizers: medical tourism
1. set some goals. ...
Most medical tourism events I've attended seems to have some sort of vague objective of "Let's make a lot of people together to" solve some problems "and facilitate some networks (and we'll make a lot of money, while we do it. ..).
2 ...., and measure your success!
If you do not have SMART objectives, you can't measure its success. Sending a postback event search "what do you think of the Conference?" is the usual cop out this respeitomas what's really measure? Most medical tourism conferences don't even bother with this most basic measuring tools.
3. plan the schedule
The current approach seems to be mainly in the sense of "we get the word out". Why not plan a schedule and then identify who would be best to cover specific topics? Let's have some speakers from outside the medical tourism fraternity that can give a different perspective!
4. buy professional specialization
If events are not its expertise central, buy some expert help. Get a professional organizer of events to plan, sell and run the Conference, the medical tourism Association did a great job to get numbers for the San Francisco Congress, but in terms of structure, content and organization.
5. abolish the all-day session
Different people have different information needs. The medical tourism industry is a cauldron of suppliers, buyers, facilitators, insurance companies, etc. Run sessions that address key issues for targeted groups of delegates or specific workshops, minors. Start the day with a lively, thought-provoking keynote presentation then breaks the audience into smaller sessions. The Convention Healthcare Cerner has cracked this one. A lecture by encouraging every day followed by 300 more targeted workshops for 5000 more participants.
6. Fire some speakers
I saw good, bad and just plain horrible this year. My biggest complaint? Speakers who gave a clear and very specific brief ... and then ignore it completely, often doing a presentation "this is what we do in XXXX we wonderful". All speakers are guilty of promoting their own interests and business. That's part of why they are there and what should be expected. But he shouldn't make until 100% of your presentation. If you want me names, I'll send email
them for you ....
7. prohibit the presentation of "target"
The platform of the Conference is not the place to run a 30 minute "propaganda" .... "my country/destination/hospital/company has the" highest quality healthcare "," State of the art technology "etc etc
8. organising
If you're going to try to perform some structured networks or sessions of "buyer meets seller", plan it correctly, make sure the right people and run it as a clock. Take a look at other industries and see how they do it.
9. maintain time
If there's one thing you should do a Conference, especially when it is based on parallel sessions runs on time. If speakers to long-term, turn off the microphone. Dubai could learn a thing or two here.
10. make it fun!
Cheer you! We are human beings. We're out of our regular work for a few days. We enjoy ourselves. Someone please do something different ....!
Finally, a medical tourism Conference not to miss in 2009. the II European Congress on health tourism in Budapest. Why? Under the guidance of a tourism specialist, Dr Uwe Klein, maybe this one will hit the mark?
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