In 1848, gold was discovered in California by John Sutter, a German immigrant. Find news spread rapidly and thousands arrived in search of their fortune. Prospectors lighthouses came through the United States, Hawaii, Mexico, Chile, Peru and China. Had begun to the California gold rush. Output of California gold rose from $ 5 million in 1848, $ 40 million in 1849 and $ 55 million in 1851. But there wasn't enough gold to go around .... only a minority of garimpeiros made much money of California Gold Rush ... the best equipped and better informed, better organised and resourced.
Others also made money. salon owners (and holders of brothel!) that kept the Prospectors entertained earned a profit healthy, and so did entrepreneurs and storeowners who provided the material and tools that Surveyors needed (often the exorbitant prices).
There are some similarities and some lessons here for those involved in the gold rush of medical tourism?
The discovery of gold of medical tourism ....
While the concept of traveling for treatment has been around for centuries, was probably around 2005 when the gold rush medical tourism took off. He still continues until today and shows little sign of abating. News appeared around the world about an outbreak in medical tourism – patients travelling to save money on treatment costs (as opposed to seeking medical services and the quality of health care that was not available in your country). The first prospectors lighthouses appeared-agents and medical tourism facilitators and overseas of hospitals and clinics, seeking their fortune in the world of medical tourism.
Word spreads, prospectors lighthouses chase the dream of gold of medical tourism ....
The tales of medical tourism gold began to multiply. Estimates of the number of tourists doctors were in hundreds of thousands, millions and then tens of millions. Some medical tourism prospectors lighthouses questioned the validity of these claims of discovery of a rich vein of income or whether it was sustainable.
Involved the early gold rush exaggerated their successes, claiming that is massive (for example, "a million tourists doctors to ....), encouraging others to join agitation. Health care providers throughout the world entered the race-Singapore, Malaysia, Korea, Jordan, the Philippines, Tunisia, Turkey, Eastern Europe, many of them supported by their advice desk, health departments and governmental initiatives that saw medical tourism as a rich source of foreign exchange.
... .without thinking or understand what is really involved
New entrants chased the dream without really thinking through your strategy and approach to the market. Some were poorly equipped to market; Some have entered the market without realizing what it might cost to be successful; Some were looking for gold medical tourism in place completely wrong!
A community of medical tourism develops prospectors lighthouses
As the number of medical tourism grew, other prospectors lighthouses (guardians saloon) arrived quickly to profit from this growing community and storeowners and tool vendors appear guide the Surveyors in their quest for gold.
Salon owners arrived in the form of associations and medical tourism conferences that earn their money from membership fees and delegate rates. They provided a place where Prospectors could get together, but they also built on the hype, recount stories of the most recent discoveries and attract more people to the gold rush of medical tourism. Naturally, the more people in the gold rush, the more people there are in the saloon and more money there must be made by the owner of Salon.
Entrepreneurs and storeowners also arrived on the scene to provide the tools that the Surveyors needed the goldmine of medical tourism. Sites like our own (treatment Abroad) that connect patients with suppliers, systems companies like health Travel Technologies and e-Medsol that provide systems to manage patients and consultancies, strategists and advisors as Irving Stackpole and Vivek Shukla which help gold Prospectors find medical tourism came to exist. Are these entrepreneurs and owners of shops (including my own treatment Abroad "shop") leveraging prospectors lighthouses uninformed, providing products and services of poor quality and overloads for them. Or are they providing wisely quoted services and much needed tools that will bring long-term success for those who use them wisely? Only time will tell .... and it will be the success of the prospectors lighthouses that determine our success.
Gold runs out ... or is it more difficult to find and mines
As in the California gold rush, the reality was unable to meet the expectations of many prospectors. Clinics, hospitals and facilitators are finding it harder to acquire patients and there is a lot of competition out there. However, for many continues the mentality of gold rush.
After the gold rush?
So what is the likely outcome of all this? What can we expect in the next step of the gold rush of medical tourism? In my next blog post, I'll give some thought that will find gold and how will the industry to develop.
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